Over the past 20+ years, I’ve led creative for brands like Logitech, Patagonia, Tillamook and Visa – shaping ideas and the systems that bring them to life.
My deep industry experience has grown through years of working with a variety of clients in a range of roles.
Since 2020, my focus has been developing and leading a large-scale international design team. The prior seven years were spent leading smaller specialized teams.
One part art direction, one part strategic vision, and a whole lot of intuition. Creative direction is the key to creating cohesive, impactful work and connecting with your audience.
Technology & trends may change, but the core principles of design remain concrete. I approach each project with the same attention to detail & craft regardless of the objective or channel.
Strategic insight is a core component of a successful marketing program. A holistic perspective of the audience and business goals is vital to create meaningful digital experiences that perform.
I help brands evolve beyond the visual to create distinctive, memorable identities. By understanding your audience and business goals, I build brand systems that flex and grow with your needs.
I approach every challenge systematically, combining empathy, iteration, and testing to arrive at solutions that truly work. This human-centered methodology ensures we solve the right problem the right way.
I design the systems behind the work – building scalable, repeatable frameworks that support high-volume marketing across teams, channels, and timelines.
Great work starts with strong ideas. I combine creative exploration with real-world constraints, knowing when to push boundaries and when to refine for impact.
See the bigger picture while sweating the details. My process integrates brand strategy, user experience, and visual design to create cohesive solutions that tell a story across touchpoints. Nothing exists in isolation – everything connects.
My work doesn't just look good – it performs. I've earned 30+ industry awards for pixel-perfect creative that drives measurable results. I believe great design solves problems beautifully, creating experiences that resonate.
Have a project in mind or looking for a creative partner on your team? I'd love to hear more about what you're up to. Let's talk about how I can help.
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