Over the past 20+ years, I’ve led creative for brands like Logitech, Patagonia, Tillamook and Visa – shaping ideas and the systems that bring them to life.
Experience built over years of leading design across teams, brands, and marketing environments.
I’ve led and scaled design teams in high-volume environments – balancing quality, speed, and consistency across complex programs.
Creative direction grounded in strong ideas and real-world constraints – shaping work that connects and performs.
I design the structure behind the work – ensuring ideas translate consistently across teams, channels, and timelines.
Strategic thinking focused on audience, business goals, and how the work performs once it’s live.
Building brand systems that create consistency while allowing room to evolve across campaigns and touchpoints.
A practical, iterative approach to solving problems – focused on clarity, usability, and getting to better outcomes.
I design the systems behind the work – building structure and process that support complex marketing across teams, timelines & channels.
Strong ideas matter, but so does knowing when to push and when to refine. I balance creative exploration with real-world constraints to get to better outcomes.
I design systems, not just assets – bringing together brand, workflow, and production so the work holds together across teams and channels.
The goal isn’t just to make things look good – it’s to make them work. I focus on building work that performs once it’s live.
Have a project in mind or building out your team? I’m open to discussing new work and opportunities.
