Led the development of strategic marketing for Google Nest thermostats, creating compelling promotional campaigns that aligned with sustainability initiatives while driving consumer adoption through utility marketplace partnerships.
My team's approach focused on positioning Nest thermostats beyond mere convenience devices, highlighting their role in everyday energy conservation and positioning them as accessible tools for environmentally conscious consumers.
To meet this challenge, we crafted messaging that balanced immediate consumer benefits (cost savings, rebates) with longer-term environmental impact messaging. Our strategy leveraged Earth Day 2025 as a promotional cornerstone while ensuring the sustainability narrative extended throughout the year.
Taking our approach further, we developed a comprehensive toolkit that allowed utility partners to maintain consistent messaging while adapting promotions to their specific customer base and rebate structures.
Developed a flexible marketing framework that successfully bridged Google's brand guidelines with utility partners' need for customization and local market relevance.
Through this strategic partnership, we helped Google Nest increase market penetration via utility channels while reinforcing their position as leaders in consumer-friendly sustainability technology. Our messaging successfully connected immediate savings with long-term environmental impact, creating a compelling value proposition for diverse consumer segments.
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