Led the transformation of HP's customer relationship strategy through a data-driven approach that leverages their proprietary insights to deliver highly personalized communications at pivotal moments in the consumer journey.
My team's partnership focused on elevating HP's ability to engage with customers based on their actual printing behaviors, creating dynamic content that responded to real-time indicators while maintaining a natural, non-intrusive customer experience.
To meet this challenge, we developed sophisticated creative frameworks that could adapt to HP's machine learning insights, transforming raw printer telemetry and demographic data into meaningful customer conversations across multiple channels.
Taking our strategy further, we established a scalable content ecosystem that maintained consistent brand positioning while allowing for hundreds of personalized creative variations based on customer segments, buying cycles, and printer usage patterns.
Developed a comprehensive design system that balanced creative excellence with the technical requirements of dynamic content optimization, enabling truly personalized 1:1 consumer relationships.
Through this sustained partnership spanning over 10 years, we've helped HP evolve from traditional marketing to a predictive, data-driven approach that improves customer loyalty, increases supplies reordering, and reduces churn to aftermarket alternatives. My team's work spans email, social, display, and programmatic channels, all deployed through Salesforce Marketing Cloud.
©2025 Hype Design. All rights reserved.
